Tuesday, April 28, 2015

Chapter 2 and More Press Pause Play

     Our society thrives off the internet and most the people in this country would feel naked without it now. The internet involves a source of communication and information for everybody and most peoples jobs and lives rely on being able to use the internet for communication and information. "The mass media, media technology, and our culture all interact with one another"(Culture and Communication 22). Our society and the internet go hand in hand now and ely on each other to continue our efficient society. The beginnings of mass communication began in the 15th century with the movable type. Being able to type instead of everything handwritten was a huge breakthrough at the time and allowed writing to be spread out more efficiently and quickly. Prior to the movable type this handwriting and books were limited to the elite, "Because of this, reading material was scarce and limited to those in the elite culture- the clergy and the nobility"(Beginnings of Mass Communication 22). Now the middle classes and the normal folk could now access writing and this was monumental in mass communication at the time. Later on what became a real game changer in mass communication was the ability to print. The first things to be mass printed were pictures and more accurately Albrecht Durer, one of the most successful renaissance artist. His portraits were limited until they began to be printed. This allowed everybody to enjoy the portraits and things only advanced from there. Later on in our constantly growing industrial society one of the most influential inventions in mass communication was the metropolitan newspaper. "Although newspapers had existed since the late 17th and early 18th centuries, they had been read by the educated elite, not the general public"(Culture and Communication 26). Like earlier these forms of communication and information were limited to the wealthy elite but once they evolve to the majority of the people they change the whole world of mass communication. Technology and communication only improves and advances and that builds our society.

Albrecht Durer's, The Four Horsemen of the Apocalypse 
The New York Sun, the first paper in the United States




        
          The film Press Pause Play gives the viewer a deeper understanding of numerous forms of art and what they have become today. Press Pause Play gives the sides of both the positives and the negatives of the art world and whether or not things are improving or getting worse. "This changes everything. The industry is dead. There has never been a better time to be an artist"(Seth Godin, Press Pause Play). Some experts believe the time period we are in now is better than ever because art can go ay direction and people are understanding and acceptable now to new forms of art. People have changed and so has art in general. "50 years ago, people didn't make things. People would go to photography exhibitions. They would go to record fairs. They would watch movies. Now everyone is a photographer. Everyone is a musician. Anyone can make film(Moby, Press Pause Play). Now every form of art there is most people can create it and enjoy all themselves, they dont need someone else to do it for them anymore. The film just reassures the viewer that art is now more accesible than ever now and it's never going to slow down and will only continue to evolve.
Moby, an extremely influential figure in the film
An idea that art will continue to evolve and it will be never ending



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